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Saturday, December 12, 2015

What is the cost of your bad data?

Ravi Govilkar

Director at Alpharithm Technologies Private Limited

In our day to day operations and in meeting revenue targets the top management is ofter ignoring to look at stopping the revenue leakage.
Luckily enterprises are achieving such a growth figures from quarter over quarters that the topics such as cost of bad data are easily sidelined. While this is not being justified but is being accepted by many organizations.
We need to be more proactive in our approach to tackle the address standardization, de-duplication, linking relationships and many such issues that will not only stop revenue leakage but will create efficiency across departments.
Many analytics initiatives are not yielding good results for the lack of correct data in their (data) warehouses. Analytics needs a base or a platform on which it can build.
It can start with Data Governance initiative which deals with improvement in data quality by making someone responsible for data accessibility, conformity, consistency, completeness and accuracy. One needs a team of data scientists, LOB managers, PMs and executive leadership.
This will lead us to start finding out the master data issues and we can then start addressing them. This is where people are concerned about the ROI on MDM. The reality is the MDM investment can pay for itself within first year of operation and be profitable hence forth. It is best suited to be outsourced - if not on "Cloud" (for whatever concerns the industry has on data security) then it can work with "On Premises" model as well.
If this sounds interesting I would be glad to discuss in more details with your teams.

Thursday, October 21, 2010

http://www.google.com

http://www.google.com

Tuesday, October 23, 2007

How to Make Money from Blogs

It’s easy to make money from blogs. There are all kinds of programs, affiliations available to make money from blogs.

What is a blog?

Blog is a personal space, rather a personal diary, with the difference that it is not a closed diary but one that is open to anyone to walk in and read and leave a comment. Some blogs are personal some are professional but most of them have a theme on which the contents are based.

Types of blogs

Comment blogs are the ones that offer comment on events in the writer’s life. It takes a subject or incident and makes a comment which the reader may be interested in. Comment blogs often substitute for newspaper editorials. Needless to say they are a combination of news and opinions. Blogs are tools in the hands of writers to keep in touch with each other and also to inform the world about events in the writer’s life. Recently, there have been instances of bloggers updating the world about events in countries that have undergone political change, when no other traditional media was allowed to cover the events.

The other type of blog is filter blog. Filter blogs are similar to comment blogs but point to other locations within the internet for articles and have minimum of content, and more of links. Owners of such blogs can be requested for links to sites, for a fee, of course.

You can opt for any of these types to make money through blogging. Most blogs such as blogger.com and wordpress.com are free to subscribers and you can easily create a blog in a few steps and earn good money.

Creating a Blog

Blogs are easy to create on Blogger.com and wordpress.com. It only takes a few clicks to create a blog. Have a name that is appropriate to the theme of your blog so that they will show up in search engine results and it can also impact your ranking on search engines. For example if your blog is about mobile blogging have a name such as mobile-blogging.blogspot.com. Do not combine the two words, i.e., don’t create a blog with the name as mobileblogging.blogspot.com. It’s a better strategy to use the former to let search engines find your blog.

Promoting Your Blog

First of all submit your blog to the major search engines before you can earn money from blogging. Slowly, your traffic will build and you can paste a counter to check the progress of visitors to your blog. Also send a link to your friends and extended contact lists to visit your blog and link to you. When the number of links of your blog increases so will your popularity and your rating with the search engines. Keep promoting your blog without let up.

Apply to Affiliate Programs

When there is a constant flow of visitors to your blog everyday you can start the process of earning money from your blog. First apply to affiliation programs which pay money to feature their ads on your blog. After registering with them copy and paste their code in the appropriate sections in your blog. Affiliate programs pay per click or pay if a sale is made through a click from your blog. So choose your affiliate program wisely.

Register with Google Adsense

Google runs their advertising program on websites and blogs which is called Google Adsense. When you register with Adsense, Google supplies you with the code that you can copy and paste on your blog. Once you do this you can track your blog’s performance by registering on Google’s analytical tool – Google Analytics. This free analytical tool will analyze the number of visitors to your site each and also give you the demographic data of the visitors.

Do not give up. As the popularity of your blog grows, both traffic as well as ranking on search engines can only become better. So the more popular your blog the more will be your revenue from Affiliate programs and Adsense.

Most importantly, if you are seeking to make money from blogging, spread your interests across multiple revenue streams so as not to put all your eggs in one basket.

Some Good Money Making Affiliate Sites:

Google Adsense

As mentioned above, Adsense is Google’s advertising program and when featured on your blog can bring you revenue when a visitor clicks on the ad links. If you place the adsense code strategically on your blog then you can get more clicks. It should be right at the top of the blog, and preferably at the top right hand side. Also you can choose an ad size that is prominent enough to display it prominently on your blog.

www.amazon.com

Amazon has an affiliate program that includes products like books, CDs, office products, household products, etc. It also has a contextual advertising program in which you have to place a code in your page and all words on your page that has association with Amazon products will turn into a link. This has more chances of making money as the reader is directly reading content relating to the advertisement, and therefore has a greater chance of clicking on the ad.

www.register.com

Register.com is a website that is in the domain booking and related services realm. It has an affiliate program by which their ads can be featured on blogs and the blogger can earn referral income. For more details read the affiliate page on the website.

www.g2bux.com

Though G2bux doesn’t have an affiliation program it rewards members with G2points which can be converted into cash when it reaches a certain limit. It is a good site to make money from and offers a number of modules through members can earn money. Registration is free and is open to all.

www.ebay.com

Ebay.com also has an affiliate program in which bloggers can become a member. Ebay is a popular site for buying and selling used and new products and your visitors would certainly be interested in the products for sale on the site. Visit ebay.com for their affiliation program and sign up if you think it will work for you.

Thursday, September 20, 2007

What are Onpage and Offpage Optimization?

SEO Techniques basically can be divided into two:

1. Onpage optimization

2. Offpage optimization

Onpage optimization:

On page optimization refers to writing original content on the websites that have keywords in the correct density, proximity and frequency so that the relevant pages are crawled by search engines, and ranked high. The keywords and keyword phrases must be correctly chosen and scattered within the text and should not be concentrated in the first few lines.

It also deals with optimizing each page with Meta tags such as title, description and keywords. Onpage optimization is not a one off thing. Keywords should be rotated on the page to find which one works best for the page and after the best results are obtained the SEO can relax a bit. But still research about keywords for the particular page should go on and shouldn’t cease.

Remember, google and search engines do not rank entire sites it ranks each page of the site individually, so if you have optimized each and every page in your site, you have nothing to worry. However, if you have optimized only your home page you are in trouble.

Offpage optimization:

Offpage optimization consists of creating backlinks on popular blogs and websites. However, Google now recognizes only one way links. That means if you have a friend and tell him, “Link to me and I will link to you,” it wouldn’t work with Google. This is a reciprocal link and Google knows what happened between you and your friend.

On the other hand if someone comes to your site and says, “Wow this is a nice site and I should write about it,” and gives you a link on his blog or site, then it is very much valid with Google as a back link. It is just like a friend recommending you for a job. If the friend says, “I will recommend you if you pay me” then it shows that there is a motive behind the recommendation.

Backlinks can also be obtained by participating in discussion boards, posting relevant comments on blogs. However backlinks should be create in sites or blogs with the same theme as your site. But care must be taken not to post 20 or 30 postings on blogs or discussion boards a day. That would send the wrong signals to search engines as it would consider this as SPAM. SPAMMING is frowned upon by google and other search engines, because it floods the net with unwanted pages and results and makes it difficult for searchers to find what they are looking for. Back links if created should be done with great caution and not more than one or two links should be created in a day.

Another way of obtaining backlinks is by submitting press releases to press release websites and submitting articles to article websites. There are many press release and article sites on the web. Some of them publish articles/press release for free and some charge a fee.

The best optimized sites are a combination of good Onpage Optimization and Offpage Optimization.

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Wednesday, September 5, 2007

Earn money by reading emails

How would you like to earn money sitting at home and reading emails? Sounds interesting? There are a profusion of websites that offers cash for anything from reading emails, and replying to simple survey questions. Users can register on these sites and then receive emails in their inboxes. The amount and mode of payment varies and users can research the following websites to find how they operate and whether it would work for them.

www.Matrixmails.com

This website promises residual income from reading emails in the comfort of home. Founded in 2002, Matrixmails offers many different online opportunities through which user can earn extra income. Registration is free. Payment for reading email ranges between 1 cent and 12 cents. Also, users can get paid for signing up for offers and promotions and earn cash between 0.20 and 100 dollars for each one. However, the site states that the offers are limited to certain countries. Besides, the site also offers to pay for clicking on sites, playing games, writing articles in English, and searching the Internet.

www.g2bux.com/paidemails

G2bux.com, the website which offers a wide range of money making opportunities, also has a paid email module. The aim of the website is to monetize every email the user receives and reads. G2bux is paid by the email campaigner and a portion of this revenue is given to email readers. Since the website has several other modules through which a user can earn money, the income from paid emails is added to the user’s account. Users receive genuine, paying emails in their inbox and not spam promotions. Registration is free.

www.paidemail.com

Advertisers pay the site to promote their messages and the site in turn shares the money with the email readers. It sends between five and seven emails a week. All users have to do after reading the email is click on the link appearing within the email. After doing so, users get credit for the email. For every one the user reads, he/she can make anywhere from $.05 to $5.00. Also there’s a grand prize of around $ 50,000 each month for one lucky email respondent. Each email sent will include all of user’s stats including the total amount of money that is owed.

www.inboxdollars.com

This site offers $5 to join the site, registration is free. It also offers $5 for every friend the member refers and pays 1 to 10 cents for every paid email read by members. Also members earn up to $4 for every survey site they join, up to $50 for every offer member completes. Registration is free but must be validated by clicking on a link sent to the email address given on registration.

www.getpaid5times.com

This website promises to enlist members in email programs of 5 companies. Members will receive five times the emails to read and get paid on. If a member promotes his/her page to friends he/she will receive commissions from them as well. A member who joins 5 companies can see his/her income potential rising five-fold.

An income from home by just reading emails is possible. Just be careful to read the above sites carefully to judge if they would work for you. After all, making money online is serious business.

Sunday, August 19, 2007

Find Your Soulmate through Personals

Studies have found that most people participate in interactive forums online to find friends, dating companions, and even life partners. The internet has spawned its own die-hard fans in chat forums, message boards and dating sites.

Dating sites are the preferred medium to make friends with the opposite sex online. It consists of a profile page on which the user can upload a photo and write a few lines about him/her. However, user has to be careful to write true facts and upload real pictures. This is because most people who upload pictures of movie stars and write glowingly about their own talents and bodies are soon found out.

The following are some of the leading personals websites:

Match.com

Match.com is a website that allows users to create a profile. Once the profile is approved – it usually takes a day – users can search their own preference of dates or mates and communicate with them. Users can send a “wink” to a person he/she likes or “send email” or save the profile to “favorites.” However, on clicking on these icons, user may find that he/she has to subscribe to contact the relevant profile.

Perfectmatch.com

This is another website that matches couples using a unique system called Duet. The Duet system is Perfectmatch’s exclusive Total Compatibility System designed by relationship authority Dr. Pepper Schwartz. This system, according to the website, is grounded in a serious exploration of the characteristics that lead to successful relationships.

Free-dating-service.info

This is a site that features links to a number of dating sites and has vast resources including tips and techniques to users of dating sites. It has sections including: Free Dating Service, Alternative Dating, Ethnic Dating, Regional Dating, Religious Dating, Specialty Dating, Speed Dating, and Search Dating Sites. The Speed Dating link offers various sites where users can register and get access to speed dating meetings where one can choose one’s partner. The service of this site is free; it’s for the user to check out the different dating sites that are listed.

Hurrydate.com

Hurrydate.com is the site for people who are just that, in a hurry to find a date. Here users can find someone online and invite them to meet you at a HurryDate party for a quick test date, and continue from there if they want. At such HurryDate parties, users can meet up to 25 dates in one night. On the home page they have a “Featured Hurrydaters” section where a selection of Hurrydaters is featured.

G2bux.com/personals

G2bux is a website for people who are serious about making money online. It has a personals module in which members can get paid a “contact fee” to be contacted by prospective partners. Since the profile of members on this site consists of individuals keen on making money, the frivolous or “for fun” crowd is automatically eliminated from the membership database, thereby assuring registrants of serious, like-minded partners. Moreover, the site offers free registration.

Chanceforlove.com

This is a Russian site meant for people interested in Russian women as life partners. There are several hundreds of profiles of beautiful Russian ladies in the site’s catalog. User can browse it, search by age, height, weight, children or navigate by ID directly. As a member, users can get up to 5 addresses of ladies free per month. If user wishes to obtain more than the fixed 5 addresses per month, they can pay for an extra pack of addresses.